Categories
Small Business

Ways to Inspire Others

We all come face to face with failures in the course of our lives. We all know how rejections feel and how negative criticism hurts. We know how hurdles demotivate us and how struggles push us back. However, only a few of us reflect these experiences positively and turn them into a beginning for our growth. Most of us fail to use our failures into a grounding for learning because we become overwhelmed by the pain and nobody guides us how to deal with this situation. Passing through such experiences teaches us one thing for sure; everyone needs inspiration and guidance in order to succeed.

Whether we fail or we succeed, we must learn to become a light of hope for others so that they won’t have to experience what we experienced. We must become the inspiration for others because this is what will fill us with the joy of success that we failed to accomplish for ourselves. But we need to work on ourselves in order to shape our personalities in a way that would be powerful enough to inspire others.

Moosa Banajah, who is a certified Consultant and a Lecturer in Management & Human Development, from the Middle East, is an inspiration for many people. He wrote in one of his articles about the success that one needs to work on their own self in order to become an inspiration for others. Banajah, himself is an example of how to inspire others as he has a good number of followers who contact him from across the world.

This article is to show you how you can become a guide and an inspiration for the people around you. We are going to discuss the characteristics of a person who carries a personality that can influence others in a positive and constructive way.

Learn to be an Empath

The first thing that you must learn is to be sensitive towards others’ feelings and emotions. You need to learn to see things from other’s perspective in every situation. This will give you an insight into others’ personalities and viewpoints and make it possible for you to see beyond yourself. This practice will help you become humble and forgiving and overcome your ego.

Encourage Others

Motivation and encouragement are the driving forces for success and development. When you tell people that they can do something, it motivates them to accomplish it. Believing in someone is one of the most valuable gifts that you can offer.

Limit your Enthusiasm

Being an inspiration for others means that people should feel comfortable around you and should see you as a role model. People who are over-enthusiastic or under-enthusiastic tend to make people feel intimidated or dull. So it is important to limit your enthusiasm and maintain a balance.

Be a Role Model

Train yourself to yield the most out of your physical, mental, and emotional energies. Show people how much you can get done so that they will know where they need to set the goal. People will learn more from what they get to see you doing rather than what you try to teach them verbally.

Categories
Marketing

Make Your Corporate Videos Work for You

Just as employees are expected to work to the best of their abilities to make the company employing them great, so too are the corporate videos you employ as part of your marketing strategies. The analogy might seem a little strange, but it is a perfectly accurate description of how a corporate video needs to boost your business. Key to this, as with people, is having the correct qualifying features.

Make it purpose-driven

Corporate video production is all about moving your business towards a specific goal. This goal is what gives your video purpose and direction, for instance whether it needs to attract or inform potential clients or investors. If you want to inform viewers about a product, make that your purpose and have a corporate video production company help you to make a high-quality video focused on that purpose.

An inseparable element of this purpose is relevance. Your video must be relevant to the purpose that is driving it. It sounds like the same thing, but there is a subtle difference. For instance you could talk about your company as well as your product in the video, but if the purpose is to market the product then you want the vast majority of the content to be all about the product. That extra focus is the relevance – not digressing too far from the topic, if at all.

Insist on revisions

Video productions are creative processes, so it is rare that corporate videos will work out exactly how you intended. Sometimes this is for the better, but sometimes not. This is why you must insist on making provision for revisions depending on your opinion of the initial rendering of the video. A professional, trustworthy corporate video production company will have this provision in place without you needing to fight for it.

Optimise your video format

Once your corporate video has been reviewed and revised to the point that you are happy with it, you need to make sure it is delivered in the correct format. Platforms such as Facebook and YouTube all require specific formatting, and your video production company should be capable of delivering the necessary product to suit your platform of choice. This will ensure quality and accessibility, and in that way your video will work for you to the best of its capabilities.

Always have a backupLast but far from least, always make sure that the corporate video production company through whom you’ve worked gives you duplicates of your video. Once you have those, ensure that you make your own backups as well. There is nothing quite as devastating as having paid for something great, only to lose it and have no way of getting it back. Imagine being forced to start the process all over again! So always have a backup ready.